Google will soon overhaul YouTube, which is the most popular website for sharing videos worldwide. Google will review all YouTube videos and ensure that content uploaded on the site are appropriate and follow the terms of services. Google is planning to remove content that creates distress among community members, are unethical and promote unjust judicial rulings.
Purpose of cleanup activity
Google’s desire to clean up will not only deal with the videos uploaded to different sites, especially blogs, which are from YouTube but also review the comments under each video. Google plans to remove all the racist and slanderous comments.
The main reason for doing this is to create an environment that is conducive for every user and therefore increase the number of companies willing to advertise on YouTube. Additionally, advertisers will also have to follow YouTube-advertiser’s defined policy. It is unclear though when advertiser’s policies will be put in place, but until then, controversial videos that still appear to be running alongside advertisements will be removed.
Google is set to hire 10,000 employees by mid-2018 that will assist with content moderation and addressing content that violates YouTube’s terms of service such as violence, terrorism-related content, offensive content, and inappropriate kids content. In fact, Google is set to revise the terms of service for its creators that will serve to restrict content that previously found a loophole and were uploaded to YouTube.
Google is showing its aggressiveness in dealing with the issue of community guideline violation, which has currently been rampant, and hiring these employees is a clear indication that YouTube’s future is still bright for both creators and advertisers.
However, lots of content in the previous years, especially last year, have found loopholes in YouTube’s algorithm and ended up not only being uploaded to a creator’s channel but also trending on YouTube.
Effects of guidelines violation
Creators started violating the terms of service and community guidelines a year ago when content that went against the TOS and community guidelines were uploaded on YouTube. However, in spite of that, YouTube made no effort in filtering or removing such content from the channels that were doing such content. In fact, the algorithm ended up putting up some of the said videos on the Trending Page. This arrogance led to most of the advertisers abandoning the site right after they realized that some of their advertisements were placed in hate videos.
Sadly, sponsors who abandoned the site like Marriott and Etihad Airways had invested so much, and this caused the ad-apocalypse. A good example is an ad by Etihad’s Airways ads, which was placed on a hate-speech video. The video showed a pastor promoting hate speech amongst his congregation while standing on a pulpit; therefore, as an attempt to protect its name and reputation, the brand conveyed their disgust and disappointment in an official statement over that content on YouTube.
They requested Google to monitor the content published on YouTube and come up with regulations that all creators would follow, which is one of the reasons why Google is taking this huge step. The community also played a significant role in addressing their grievances and disappointments with some of the videos uploaded on YouTube. Creators like Pewdipie talked about how some of the channels that had kids content were outrightly promoting sex and usage of drugs to kids. Google has promised to address every issue raised by both content creators and advertisers, and there is a ray of hope that Google will regain back the already diminishing reputation of YouTube and that advertisers will eventually feel comfortable advertising on YouTube.
The Future of YouTube
Google is also set to come up with a new YouTube algorithm that will restrict inappropriate videos from being uploaded to YouTube. The algorithm is set to learn how to differentiate good content from inappropriate content that violates the creator’s terms of service or community guidelines.
Even though it is unclear whether this algorithm will be able to discern all inappropriate content, Google argues that these algorithms will work with both human moderators making this plan more effective. YouTube seems to have a great future ahead of it and once Google implements these policies; YouTube will be a hub that will attract both content creators and advertisers.